Holly was getting pretty freaked out by her serpent friend Picture: ITV)

Holly Willoughby is no doubt used to being chatted up by admirers – but what about being accosted by a snake?

During the opening segment on This Morning, Holly and co-presenter Phillip Schofield appeared on our screens holding a humongous snake to celebrate the start of I’m A Celebrity on Sunday night.

And it was all going swimmingly, with Holly even remaining calm when Phil put the serpent’s darting tongue in her eye view.

Everything was going so well… (Picture: ITV)

Until, that is, the snake decided to take advantage of being held by a beautiful woman.

Holly broke down laughing as the large pink and yellow snake began to curl its tail around her leg.

‘What do I do?!’ She squealed, whilst Phillip told her to just ‘let it happen’.

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Then the whole thing goes to pot – with Holly bent over double, freaking out at the pervy snake, Phillip isn’t about to keep the creature on his shoulders.

In the end, the snake’s handlers have to come fetch her (yep, this snake was a lady, apparently).

The snake got a bit familiar (Picture: ITV)
The situation soon escalated (Picture: ITV)

Once freed, Holly was determined to get rid of the thing, hurriedly saying: ‘let’s give it back, let’s give it back!’, whilst the handlers take her off camera.

‘We were being so cool with it,’ she said, before Phillip interjected: ‘Well, I was!’

‘Well this is all void now, isn’t it,’ Phillip said about the segment, causing the pair to burst into a fit of laughter that we’ve come to expect from the pair.

Vicky didn’t seem to mind the lady snake (Picture: ITV)

But not everyone was so terrified of the snake – Vicky Pattison was spotted later in the show with the beast draped across her nonchalantly.

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