Facebook’s Ads Business Weakening Despite Surge in Usage
- Social network doesn’t monetize products seeing heavier use
- Keeping services running amid outbreak has been ‘challenging’
Photographer: Johannes Berg/Bloomberg
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Facebook Inc. said its advertising business is taking a hit in some parts of the world as a result of the Covid-19 pandemic, even as demand for information and messaging drives an “unprecedented” spike in usage for many of its services.
“Our business is being adversely affected like so many others,” the world’s largest social network wrote in a blog post on Tuesday.