NYC Hotels Embrace Gimmicks to Goose Demand With Travel Frozen
- Full-floor rentals, space for ‘work-cations’ among the pitches
- Virus resurgence is unraveling the recovery in some U.S. areas
Hotels are getting increasingly creative in their efforts to wring business out of the travel standstill.
The Hoxton hotel in Brooklyn’s Williamsburg neighborhood will begin renting out entire floors for $2,020 a night when it reopens on July 20, for guests who want to “get the gang together.” The boutique brand, which is extending similar deals at outposts in London, Paris and elsewhere, is also offering a small number of “honesty rooms,” which allow guests to pay what they can afford.