In the Cotswolds, a New £15,000-a-Year Club for the Fitness-Obsessed

On the Daylesford estate in the Cotswolds, if you take a walk past the bustling farm shop with the honeyed local-stone exterior, and the spa-in-a-barn with “wellness is a way of life” emblazoned on the side, you’ll soon find the region’s newest exclusive members club. When The Club by Bamford opens at the end of this month, clients can pay up to £15,000 ($18,300) a year to sip coffees at tree trunk tables near roaring fires, consult with doctors about their bloodwork, immerse themselves in a “restorative” sub-zero cryotherapy chamber, and pump iron overlooking the bucolic countryside.

Carole Bamford made Daylesford a destination over 20 years ago with her organic farm shop, which is busy year-round with shoppers eyeing £22 organic chickens and £29 geranium scented candles. She created the Bamford spa at the same location in 2005, which has since been repeated in top hotels like The Berkeley in London and the 1 Hotel Brooklyn Bridge in New York City. Her activewear range, also sold on-site, includes £215 zip-up hoodies and £48 rose quartz water bottles. It’s a whole countryside healthy living empire set on some of the most pastoral and photographed parts of the English landscape.