Dick’s Sporting Goods to Revamp Stores to Appeal More to Women
- Chain also plans $5 million soccer grant, USA Softball deal
- Company is giving more space to women’s products in stores
Merchandise displayed for sale at a Dick's Sporting Goods in West Nyack, New York.
Photographer: Craig Warga/Bloomberg
Dick’s Sporting Goods Inc., the largest U.S. sporting-goods chain, is staking its future on winning more female customers.
On Tuesday, the company unveiled a wide-ranging set of efforts to support women’s sports. They include a $5 million grant to the U.S. Soccer Foundation, a sponsorship of USA Softball as it rejoins the Olympics, and retail changes at stores around the country to give expand its selection of women’s and girls’ products.