India Gets Its First Broadway Musical
The Sound of Music debuted this month at the Nita Mukesh Ambani Cultural Centre — the latest symbol of the Ambani family’s push to bring global luxury products and experiences to India.
The Sound of Music first premiered in New York in 1959 before debuting in London’s West End in 1961. This month, it came to Mumbai for the first time.
It was, in fact, the first time any major Broadway show has come to India, and it’s part of a push by Asia’s richest man, Mukesh Ambani, and his family that is bringing international art, retail brands and more to a city that has one of the fastest-growing millionaire populations in the world. The first Apple store in India opened at the Ambanis’ Jio World Drive mall in April, along with the first Pret a Manger, which feels more like an upscale coffee shop than the utilitarian grab-and-go sandwich outlets across the UK.