Bombardier’s All-In Bet on Luxury Planes Leaves No Safety Net
- Planemaker’s peers all have defense businesses to buffer slump
- Deal to sell train unit pares company down to luxury aircraft
Alain Bellemare, president and chief executive officer of Bombardier Inc., speaks during a Global 7500 luxury jet launch event in Montreal.
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Bombardier Inc. is making an all-in bet on the unpredictable corporate jet market, with no ace in the hole.
After shedding its commercial and propeller aircraft businesses, and agreeing to sell its passenger train equipment unit to Alstom SA, the Canadian company’s only remaining product will be making and servicing corporate jets. That’s a risk none of Bombardier’s competitors has been willing to take.