The One

Show Both Sides of Your Personality With a Reversible Watch

De Bethune’s new timepiece has both classic and modern dials.

The two faces of De Bethune’s DB Kind of Two tourbillon watch.

Photographer: Roxanne Schneider for Bloomberg Businessweek

Throughout the 500-year history of watches, their makers have tried to squeeze in as much information as possible onto tiny dials. In the 19th century, dual-sided pocket watches were a popular way to include more indications and complications—or to feature an artistic motif on one side. Dual-sided watches fell out of fashion in the 20th century, and most houses stopped creating them. Today some watchmakers will use the back of a case to display overflow information such as the power reserve, but watches that can flip over and display time on both sides are truly rare.

De Bethune, an independent Swiss manufacturer, is known for its Star Trek-ian aesthetic and dedication to traditional horology. But despite the company’s fine finishing work and its interesting mechanics, not everyone is willing to pay six figures for a watch with such a quirky, space-age look. The new $250,000 DB Kind of Two tourbillon watch solves this problem by adding a second dial that has a classic design.