Consumer
Burger King Owner Is Aiming for $60 Billion in Global Sales by 2028
- Comparable sales seen growing 3% or more per year through 2028
- Restaurant Brands offers long-term guidance for the first time
Restaurant Brands, the holding company that operates Burger King, is gearing up to expand its global footprint.
Photographer: Bing Guan/BloombergRestaurant Brands International Inc. expects new locations and higher traffic from better-looking, more efficient stores to help drive systemwide sales to $60 billion by 2028 — an increase of 40% from last year.
Chief Executive Officer Josh Kobza offered the longer-term outlook — a first for the company, which was formed in 2014 — on Thursday in a presentation to investors. Systemwide sales, which includes both company-owned and franchised restaurants, were $42.9 billion for 2023.