With Meat Shortages Looming, Kroger Rolls Out Impossible Burgers
- Products to be sold at more than 1,700 of grocer’s locations
- Burger-maker CEO says pandemic ‘bad news’ for meat industry
This article is for subscribers only.
Impossible Foods Inc., the maker of the eponymous plant-based burger, will be sold in more than 1,700 Kroger Co. stores nationwide under a new agreement, a dramatic increase in its retail presence as artificial meat gains wider acceptance.
The rollout, which will bring the products to Kroger stores in 28 states as well as the company’s website, represents an 18-fold increase in the burger-maker’s retail presence, Impossible Foods said Tuesday in a statement. The news follows an announcement last month that it would be on shelves in an additional 777 grocery stores in the U.S.