For any person—or publication—wanting to envision a more sustainable way to cook, cutting out beef is a worthwhile first step. Almost 15 percent of greenhouse gas emissions globally come from livestock (and everything involved in raising it); 61 percent of those emissions can be traced back to beef. Cows are 20 times less efficient to raise than beans and roughly three times less efficient than poultry and pork. It might not feel like much, but cutting out just a single ingredient—beef—can have an outsize impact on making a person’s cooking more environmentally friendly.
Today Epicurious announces that we’ve done just that: We’ve cut out beef. Beef won’t appear in new Epicurious recipes, articles, or newsletters. It will not show up on our homepage. It will be absent from our Instagram feed.
We know that some people might assume that this decision signals some sort of vendetta against cows—or the people who eat them. But this decision was not made because we hate hamburgers (we don’t!). Instead, our shift is solely about sustainability, about not giving airtime to one of the world’s worst climate offenders. We think of this decision as not anti-beef but rather pro-planet.
Of course, when it comes to the planet, eschewing beef is not a silver bullet. All ruminant animals (like sheep and goats) have significant environmental costs, and there are problems with chicken, seafood, soy, and almost every other ingredient. In a food system so broken, almost no choice is perfect.
And yet we know that home cooks want to do better. We know because we actually pulled the plug on beef well over a year ago, and our readers have rallied around the recipes we published in beef’s place. For every burger recipe we didn’t publish, we put a vegetarian recipe into the world instead; rather than articles about ground beef, we talked about alt-meats from brands like Lightlife, a sponsor of this collection of recipes. And last summer, when America’s annual grilling holiday rolled around, we set our fires on cauliflower and mushrooms, not steaks and hot dogs.
The traffic and engagement numbers on these stories don’t lie: When given an alternative to beef, American cooks get hungry.
Why announce our decision now? While beef consumption in the U.S. is significantly down from where it was 30 years ago, it has been slowly creeping up in the past few years. The conversation about sustainable cooking clearly needs to be louder; this policy is our contribution to that conversation.
Addressing climate change requires legislation, international cooperation, and buy-in from the corporate sector. Individual actions like choosing alt-meat—or mushrooms, or chickpeas—instead of the real thing can feel so small they’re essentially pointless. But every time you abstain from beef at the grocery store or a restaurant, you send a signal—to the grocery store, yes, but also, and perhaps more influentially, to whomever you talk to about your decision. Our announcement today is simply us loudly (and proudly!) letting you, the home cook, know about a step we’re taking. (Admittedly, we’re also hoping the rest of American food media joins us too.)
Some of you will have questions (we’ve tried to anticipate those questions and answer them here). Some of you will wonder if Epicurious has become a site with an agenda. Rest assured, the beef recipes that were published in 2019 and before are still on the site; they are not going anywhere. Likewise, Epi’s agenda is the same as it has always been: to inspire home cooks to be better, smarter, and happier in the kitchen. The only change is that we now believe that part of getting better means cooking with the planet in mind. If we don’t, we’ll end up with no planet at all.
Maggie Hoffman is the senior editor at Epicurious. David Tamarkin is the former digital director of Epicurious.
