Bud Light Seltzer
Don't make Post Malone choose between Bud Light varieties. The tattooed sad boy was thrown into sensory overload when the little people in his brain -- who all sport similar face tattoos -- couldn't decide whether he preferred traditional Bud Light or the new, fruitier Bud Light Seltzer. Turns out he didn't have to decide. But someone, anyone, give this man his pretzels.
Tide ... again?
The detergent brand will not let Charlie Day rest. Nor will it let up on the cross-promotion. Day's thrown into 1984, where Wonder Woman tells him to lay off the laundry. Why is Day washing his shirt, stained in 2020, in a mall, 36 years earlier? Will these ads ever make sense? Maybe in the fourth quarter.
Amazon Alexa
Amazon's Alexa voice assistant has only been around since 2014, and yet it feels like she's been answering our questions and recording our conversations forever. She's so omnipresent that Ellen DeGeneres wondered in this ad what people did before Alexa was around (but c'mon Ellen, 2014 really wasn't that long ago). Without Alexa, she imagines, Victorian maids threw flames out windows. Court jesters were left to think up their own jokes. President Richard Nixon's assistant didn't delete those tapes. It all ends with -- what else? -- a pan flute rendition of an Usher song. Amazon got absurd.
Kia
Las Vegas Raiders running back Josh Jacobs got his Super Bowl airtime in a commercial for the new Kia Seltos. He confronts his younger self and tells him it's hard to grow up homeless -- but to believe in himself and his worth to see who he'd grow up to be. If his NFL career is any indication, he did all right.