Economics
Casper Has a Plan to Avoid the Fate of Other Money-Burning Unicorns
- Planned IPO to test Wall Street’s risk appetite post-WeWork
- Company has spent hundreds of millions for sales growth
A Casper storefront.
Source: Casper
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Does this script sound familiar?
Startup makes a splash in a niche market with widespread advertising, celebrity backing and media coverage. Everyone learns the company’s name, and sales balloon. Actual profit remains elusive.