President Donald Trump claimed his branding genius extended to Sen. Luther Strange's "Big Luther" nickname, telling the crowd at Huntsville's Von Braun Center that he was the first person to give the senator that moniker.
But Strange used "Big Luther" early on in his political career, including his first run for Alabama attorney general in 2010.
Trump made the comments while sharing an anecdote about one of the first times he met Strange.
"I said, That is the tallest human being I've ever seen," the president said. "I'm tall, I never saw something ... like he should be on the New York Knicks they, could use him. That's why i call him 'Big Luther.' Everyone's now calling him Big Luther.'"
Trump returned back to the "Big Luther" nickname later on in his speech.
"Did people call you 'Big Luther before you met Trump? You know, I brand people," he said. Nobody ever called you 'Big Luther? I think it's a great name."