CBS Taps William Hill as Its Official Sportsbook, Data Provider
- Pact starting in March to put William Hill odds on CBS outlets
- Legal sports betting in U.S. spurs wave of gambling deals
A William Hill betting shop in London.
Photographer: Simon Dawson/BloombergThis article is for subscribers only.
CBS will make William Hill Plc its exclusive online sports betting and data provider as the worlds of media and gambling continue to converge.
Under the partnership, which begins in March, the broadcaster will feature William Hill’s odds, experts and programming on CBS Sports websites and apps. William Hill data will also appear on the CBS TV network.