, Columnist
Now More Than Ever, Investors Love Toys
Shares of companies making playthings have soared since the coronavirus locked consumers at home.
Keep ‘em coming
Photographer: Adam Glanzman/BloombergThis article is for subscribers only.
Never have toys and games been so entertaining for investors.
Since March 15, when the Centers for Disease Control and Prevention said that events of 50 or more people should be postponed for at least two months, demand for leisure-activity products like jigsaw puzzles, knitting gear and Nintendo has driven the biggest eight-week rally for companies keeping so much of the population preoccupied, if not entirely amused, during the coronavirus pandemic.