How to Sell the Covid Vaccine, Hollywood-Style
Ava Duvernay and Reese Witherspoon’s agent on a public-health sales pitch.
According to Maha Dakhil, of Creative Artists Agency LLC, who represents, among others, Ava Duvernay, Reese Witherspoon, Mindy Kaling, and Natalie Portman
Persuasion in my business is all about energy: If my client is excited about a project or a story they want to tell, it’s magnetic, and I transfer that energy from one conversation to another, from conference room to conference room, until it begets actual, tangible results. When you are truly, genuinely into an idea, you can feel it in the room. Someone describes a pitch they truly love, and the good idea changes your temperature. And when you relay it to someone else later, you know it’s changed their temperature, too.