Cars
First Look: Rolls-Royce’s First Electric Car, the Spectre Coupe
Early client feedback is “very, very delightful,” says the brand boss.
Rolls-Royce has completed the first step toward fulfilling its promise to sell only electric vehicles by 2030. On Oct. 18 it unveiled the all-electric Spectre at company headquarters in Goodwood, England.
“This is not a kind of one-hit wonder and then we go back to the 12-cylinder, that’s not the idea,” says Torsten Müller-Ötvös, chief executive officer of Rolls-Royce Motor Cars Ltd. “The idea is we go electric by the end of 2030, step by step by step by step. For this reason, [Spectre] is very expensive to develop. It’s a big investment.”