Donald Trump’s Facebook Ads Look Different Than Democrats’
The president has been more experimental in social media ads than most of his would-be rivals.
Donald Trump
Photographer: Sarah Silbiger/BloombergDonald Trump has run a more aggressive, and often more experimental, social media ad campaign than his Democratic rivals so far in 2020, according to new analysis by the nonprofit Tech for Campaigns. The dynamic echoes the campaigns’ strategies in the 2016 election, the group said.
It’s not a secret that Trump has spent more than most Democratic candidates. His campaign has put more than $25 million into Facebook Inc. ads since the beginning of last year, two and a half times as much as Democratic frontrunner Bernie Sanders, and more than any other candidate except Michael Bloomberg. (Bloomberg is the owner of Bloomberg LP, the parent company of Bloomberg News.)