Britain’s Covid Response Is Graphic Confusion
The country that brought the world “Keep Calm and Carry On” needs to go back to the drawing board.
Alert level: 3.5?
U.K. GovernmentThe quintessential irony of “Keep Calm and Carry On” is that the posters were never used. Although millions were printed on the eve of war, because the slogan was designed to pacify Britain should the Nazis invade, the poster remained largely unknown until a copy was unearthed by a Northumberland bookseller in 2000 after which, as he said, “all hell broke loose.”
Generations after its creation, “Keep Calm” still spins a golden thread of Britishness — a stiff-upper-lip, make-do-and-mend, dig-for-victory, mustn’t-grumble, tea’s-up, nanny-knows-best, mind-the-gap, be-lucky, cheer-up-luv, worse-things-happen-at-sea thread that somehow unites the Blitz Spirit and the Great British Bake Off.