Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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US adults made fewer financial missteps in 2020 than the year before, but 1 in 3 say they did not stick to a budget in 2020. Surprisingly, impulse buying decreased from 2019 to 2020, despite roller skates, bread-baking gear, and other pandemic purchases starting to collect dust in people's closets.