Rosé all the way … to the bank!
Wine brand Rosé All Day is launching a talent search for the next great pink wine influencer.
The lifestyle company and vino purveyor is offering a $10,000 prize and a free trip to the Languedoc-Roussillon region of France to the person who uploads the most undeniably fabulous rosé-related content.
The posting period runs from June 8, when the contest officially starts — on National Rosé Day, of course — through sometime before Labor Day (the final date is TBA).
Rosé season enthusiasts can catch the brand’s eye simply by posting photos that showcase their love for the trendy drink and highlight their upbeat personalities, and then tagging the Rosé All Day Instagram account.
Beyond that, the only rule for potential applicants is that they are over the age of 21.
On Sept. 3, the brand will announce its top five picks. The semifinalists with then compete for the winning spot by posting one last pastel-wine themed photo.
Rosé has certainly overcome its once-gauche reputation: Until recently, it was considered the pink-headed stepchild of the wine world, producing hangovers reminiscent of too-sweet white zinfandel. But today, it’s a top seller at restaurants and liquor stores and a $258 million industry, according to Nielsen.
#RoséSlay, anyone?