Ford Sees Talks With U.S. on Cash for Clunkers-Like Stimulus

  • Industrywide sales pace last month was slowest in 10 years
  • Morgan Stanley sees depressed demand without government help
A Ford Motor sign stands near a row of vehiclses in Plainfield, Illinois.

Photographer: Daniel Acker/Bloomberg

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Ford Motor Co. would like the U.S. government to sponsor an automotive stimulus program to help the industry get back on its feet after the coronavirus crisis abates.

“We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service, said in a phone interview. “We’re in discussions about what would be the most appropriate.”