Starbucks Explores Faux Meat for Breakfast, Sending Beyond Meat Higher
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Starbucks Corp., the world’s biggest coffee-shop chain, is looking into meat alternatives to rev up its breakfast menu, and that caught the attention of Beyond Meat Inc. investors.
Seattle-based Starbucks said in an email to Bloomberg News that it’s “exploring meat alternatives” for its breakfast menu, but declined to comment on specific partnerships or brands. Major restaurants have raced to include faux meat as consumers warm to plant-based products that have the look and feel of meat.