Shell Brings Fuel to Mexico in Push for 15% of Retail Market

  • Company seeks to import fuels by ship after starting with rail
  • It plans first Mexico electric car charging station this year
Photographer: Alejandro Cegarra/Bloomberg
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Royal Dutch Shell Plc is seeking a bigger share of Mexico’s fuel market, even as regulatory changes make it harder for foreign companies to compete.

The Anglo-Dutch oil major, which already owns about 200 gasoline stations in 12 states in Mexico, plans to grow its share of the retail fuel market to as much as 15% from 1% now. The company also plans to import more of the fuel it sells in Mexico, the bulk of which it continues to buy from state-owned Petroleos Mexicanos. Today, about 30% of that fuel is imported by train into the state of Guanajuato.