“Gossip Girl,” “The Vampire Diaries,” … and Saud-backed golf tournaments.
The CW has officially reached a deal to broadcast LIV Golf tournaments, as the controversial start-up golf league finally finds a television home.
And no, it’s not ESPN, Fox Sports or any of the dedicated sports networks. It’s The CW, which was founded by CBS Corporation and Time Warner before Nexstar Media Group purchased a majority share in 2022. The network has been largely known for running scripted TV shows popular with teenagers and young women, including “Gossip Girl,” “Vampire Diaries,” “One Tree Hill,” “Supernatural” and “Riverdale.”
This will certainly be a departure from the network’s traditional programming.
“This is a momentous day for LIV Golf as this partnership is about more than just media rights,” said LIV Golf CEO and commissioner Greg Norman. “The CW will provide accessibility for our fans and maximum exposure for our athletes and partners.
“We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season.”
Bankrolled by Saudi Arabia’s Public Investment Fund, LIV Golf has lured players with the promise of guaranteed, big-money paydays and a reduced schedule, while the U.S.-based PGA Tour has suspended members who opted to join the rival circuit.
LIV Golf will play from February to September and features simultaneous team and individual play with golfers competing for an unprecedented $405 million in prize purses.
Among the more high-profile players to join LIV are World Golf Hall of Fame member Phil Mickelson, two-time major champion Dustin Johnson and 2020 U.S. Open winner Bryson DeChambeau.
Critics say LIV Golf amounts to blatant “sportswashing” by a nation trying to improve its reputation tarnished by a history of human rights abuses.
With Reuters
