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True to its e-commerce expertise, Amazon is jumping into the world of direct-to-consumer telehealth. On Tuesday, the tech goliath launched a virtual health storefront that individuals can access through the main Amazon website and its mobile app, offering the ability to message teleproviders and obtain prescriptions for about 20 health conditions.

Amazon has been making significant shifts in its health care strategy in the last few months: In July, it announced plans to acquire primary care company One Medical in a deal valued at $3.9 billion. In August, it was in a bidding war for home health care company Signify Health.

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That same month, the company announced it would be shutting down its virtual care service Amazon Care, which was targeted at enterprise customers, by the end of the year. Neil Lindsay, who oversees Amazon Health Services, told staff in a memo that the primary care platform “was not a complete enough offering for the large enterprise customers we have been targeting, and wasn’t going to work long-term.”

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