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rob_enderle
Contributor

GrammarlyGo and the coming wave of generative AI productivity

opinion
Mar 09, 20234 mins
Artificial IntelligenceAugmented RealityGenerative AI

Generative AI is here to stay, and companies are already finding innovate ways to roll it into their products.

Grammarly Go ideate
Credit: Grammarly Go

Generative artificial intelligence (AI), particularly ChatGPT, has taken an AI market that seemed far off into the future and quickly catapulted it into our world. But the tools still seem raw, more suited to coders than end users who want a more worker-friendly productivity tool.

That changed this week with the announcement of GrammarlyGo. Since I’m a Grammarly user, I’m particularly excited about this addition and I expect it to give us a frame of reference for when Microsoft eventually adds generative AI to Office. 

Generative AI could do much for those of us who write a lot and deal with a never-ending stream of email. 

The GrammarlyGo move

GrammarlyGo is a prompt-based implementation of ChatGPT (though it could use other frameworks in the future). If you are writing a paper or a column like this one, it will ask you a series of questions —  and from the resulting answers, it will write the piece faster than you could type it. The questions it asks are about tone and content and what specific data you want included, and the result is something that appears to have been custom-written by you. 

It won’t capture your personal style well until it learns how you write, or until it writes enough content that it becomes the way you write. I expect future versions will be better able to tell context and, from your historical writing, be able to better emulate exactly how you would write a piece. 

Grammarly took me through a couple of demos; this is what I observed.

Starting an email

If you’re originating an email thread, it will ask you what you want done and for any specific information you need included before generating the email. You can then make selections that change the email’s tone as needed and ensure what it writes is what you intended. 

I immediately thought of my old friend Steve Ballmer, Microsoft’s former CEO, who used to write emails as if each word caused him pain. A two-page email to him would get often get a one- or two-sentence reply — if you he responded at all. This tool would have allowed Ballmer to do his limited-response thing, but still deliver a far more complete email. Generative AI could look at an email sent from someone else and craft a recommended response, allowing Ballmer (or anyone who hates writing emails) to appear much more empathetic and engaged without significantly increasing their workload.

(I have no doubt it would have improved how people that corresponded with him.)

In addition, the tool can craft survey questions, bullet lists, or other richer forms of email on request. 

Ending writer’s block

Most writers have days where we look at a blank document and get stuck. If you can at least describe what you want to do, GrammarlyGo will make an attempt to get you started and remove that writer’s block. It can even generate lists of topics to consider if you aren’t sure which topic to cover. I personally find condolence letters hard to write, and the thank-you notes I should send usually end up unwritten.

Grammarly Go rewrite for length Grammarly Go

GrammarlyGo can be used to rewrite content for length, among other things.

GrammarlyGo can do those automatically. In short, for much of the regular writing we do, it could serve as a helpful tool, handling writing tasks we’d prefer to avoid or, at least, creating a draft we can use as the foundation for our own work. 

Depending on how bad your writer’s block is, this could shave days or even weeks off a particular project and allow you to meet deadlines. 

AI is just getting started

This is still just the leading edge of the generative AI journey. It will no doubt move on from audio to eventually embrace video production. (The level of potential disruption in a variety of issues is through the roof.) Workers who think they might soon use this kind tool should train for it aggressively, which is key to preventing the need for massive layoffs once the technology matures. It’s also important to note that with generative AI comes a host of legal and ethical issues about content creation and ownership that are nowhere near being solved.

Before long, most everything we interact with will have some kind of generative AI behind it. This could result in a better work/life balance because AI tools can take over some of the most annoying and repetitive parts of our jobs, help us think through problems, and turn out creative works that excel in both quality and quantity.

GrammarlyGo may be one of the first solutions of this kind, but it will be far from the last to make this jump.

rob_enderle
Contributor

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With more than 25 years’ experience in emerging technologies, he provides regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and identify best marketing strategies and tactics.

In addition to IDG, Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. Rob trained as a TV anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR, and Fox Business.

Before founding the Enderle Group, Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford, and Siemens.

Before Giga, Rob was with Dataquest covering client/server software, where he became one of the most widely publicized technology analysts in the world and was an anchor for CNET. Before Dataquest, Rob worked in IBM’s executive resource program, where he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security, and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation, and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

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