For Dunkin’, Lunch Is the New Breakfast During Virus Quarantine
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Dunkin’ Brands Group Inc. has lost much of its breakfast crowd during the coronavirus pandemic, but it turns out lunch is seeing some “nice growth.”
The shift is the result of large swaths of the U.S. population staying at home amid the Covid-19 lockdown. Overall, this has hurt Dunkin’, with same-store sales tumbling 19% in the last three weeks of the most recent quarter. But workers who used to order breakfast during their morning commutes are increasingly hitting the chain up for lunch instead.