For the latest tech discounts check out our edit of the best Prime Day deals in 2021 - Amazon’s big sale is on now until Tuesday.
A pair of Primigi Gore-tex Snow Boots - that's officially the best Amazon Prime Day deal on Day Two, at a not insubstantial 85 per cent off RRP.
If you've no interest in powder, the rest of Amazon's Prime Day sale is now on Day Two. It runs until midnight on Wednesday and there are some deals that are - evidently - worth everyone's time. Amazon is guaranteeing prices won't go lower than this on Black Friday; they may be repeated, however. You will need an Amazon Prime subscription (or access to one) to get these discounts - sign up for a 30-day free trial if you need to.
We've checked the discounts against both historical prices and other retailers; plus this is all tech we'd buy ourselves. If the deals seem more modest here on WIRED, it's because we're telling you what the actual saving is, not the puffed up, screaming faux reductions you might be blasted with elsewhere on the internet.
We'll be updating the guide throughout Wednesday, including good deals from other retailers, including Curry's 'Epic Deals' event.
It's Prime Day 2023, so we've uncovered the top discounts. Check out the best Prime Day deals in the UK here.
💸 **View all Amazon Prime Day deals**💻 **View all computing deals on Amazon**📺 **View all TV deals on Amazon**🎧 **View all headphone deals on Amazon**🎮 **View all gaming deals on Amazon**🏘️ View all smart home deals on Amazon
Prime Day: Lightning Deals
£70 off UE Megablast, now £95: UE makes a bunch of Bluetooth speakers that look like the Megablast. But this one is larger than the rest at 23.6cm tall, with room for bigger, louder drivers. It’s a party speaker, or even a hifi-replacer. The Megablast is not just a simpler Bluetooth speaker either. It has Wi-Fi, and can be used to connect with, and talk to, Alexa. [Ends 23.45 or when all claimed]
What WIRED readers are buying on Prime Day
1. All the Amazon devices, natch: No surprise here. Top discounts still available include the Echo Dot (3rd gen) for £19, Kindle Paperwhite at £80 and the Ring Doorbell 3 for £129.
2. Anker's Soundcore 2 for £28: The Soundcore 2 is a sensible buy if you just need a Bluetooth speaker for tunes on-the-go. It costs less than a large round of drinks and sounds great. Anker’s 4-port Wall Charger (£10) has also been popular.
3.Fitbit's Inspire HR for £60: Fitbit’s Inspire range gets closer to what Fitbits were originally about: good old competitive step counting with friends. The Inspire HR adds connected GPS and a heart rate sensor, ready for when that develops into a running hobby - it's also £60 at Currys right now. The basic Inspire (£38) does tracking without the heart rate.
4. The Ticwatch S2 for £101: More evidence that the Apple Watch isn't quite the only game in town, the 2020 Ticwatch Pro was a WIRED reader bestseller. That deal is over now but Ticwatch have been our go-to for sub-£150 smartwatches for a while now and we'd suggest taking a look at the Ticwatch S2 (£101) which also does HR and GPS on a budget.
The best Prime Day deals on Day One
These are the absolute best deals WIRED editors have spotted: the finest tech in its category, a huge, stonking price cut or, in most cases, both.
Scroll down to skip to the rest of the guide which is split by product type: laptops and tablets, smartphones, headphones and speakers, TVs, home cinema, wearables, PC and gaming and smart home tech.
What is it? The DJI Osmo Action is a much cheaper alternative to the GoPro Hero 9 Black, and was the first high profile action camera with a vlog-friendly dual display design. It’s probably the action camera to buy if you can’t stretch to the cost of the Hero 8 Black or Hero 9 Black. Its stabilisation isn’t quite as good, but this can be improved with the right editing software, and 4K/60 image quality is admirable.
What's the real saving? This initially may not look like an amazing deal. £239 is the standard price of the DJI Osmo Action at this point. However, the “Prime” bundle - worth a reported £406 - includes two additional batteries, a charger dock that holds all three batteries, a hand grip mount and an additional protective lens cap. This is a “pro” bundle of sorts, as extra batteries are a must for a long day of shooting. And none of the extras included here come cheap when bought solo.
Click here to get the DJI Osmo Action bundle for £239
Prime Day: Good Grooming
🏘️ £26 off Philips OneBlade Trimmer, now £34 🏘️ 32% off GHD Original Styler straighteners, now £74 🏘️ This nifty Wahl Hair Clippers Kit, down £18 to £27 🏘️ £40 off Philips DiamondClean 9000 toothbrush, £130
What is it? The Arlo Pro3 is a smart security camera that lets you see through its eyes, wherever you are, on a phone or tablet. Any moments of action are stored on the cloud for easy retrieval. It captures video at up to 2K resolution, with HDR, and has a night mode for clear images 24/7. This package includes two cameras and the SmartHub base unit, which is all a smaller house should need.
What's the real saving? This dual camera Arlo Pro3 kit usually costs £550. That saving brings the price much closer to that of a single Arlo camera. The cheapest this package has been at Amazon is £515, nothing even close to this Prime Day deal.
Click here to get two Arlo Pro3 cameras for £380
Prime Day Deals: Tech Essentials
💻 £15 off Anker 20,000mAh power bank, now £20 💻 Get a 128GB SanDisk microSDXC card for £14 💻 Get a 1TB Samsung drive for £100 💻 £27 off TP-Link Mesh Wi-Fi, now £133 💻 £10 off Microsoft Bluetooth mouse, now £20 💻 Anker 4-Port 30W USB Wall Charger, now £10
Laptop and tablet deals
A good showing this year with all manner of laptop discounts and Amazon and Samsung providing the best tablet deals.
What is it? The Kindle Paperwhite is the sweet spot in Amazon’s ereader line-up. It’s smaller and more affordable than Oasis, but is much better-made than the basic Kindle. Sure, the entry-level Kindle now has a display light. But the Paperwhite’s screen is sharper, it’s water resistant and ready for bath time, and flat-out feels nicer. The lower-cost Kindle and Oasis (now £160) ereaders are on sale too, but the Paperwhite will suit most people.
What's the real saving? The current-gen Paperwhite has never been this cheap before. Amazon offered up a big discount last Black Friday, £85. You save even more on Prime Day. Short-term Kindle price drops are reasonably common, but the Paperwhite usually dips to £99, not £79. In the weeks before Prime Day you could pay as much for a second-hand one on eBay. There is no better time to buy a Kindle.
Click here to get a Kindle Paperwhite for £80
£15 off Samsung Galaxy Tab A8, now £125: The answer to 'what decent tablet can I get around £100?' usually begins and ends with Amazon but not so this week as Samsung's 8-inch Galaxy Tab A8 goes on sale. It dipped to £99 and now it's back up slightly to £125.
Prime Day: Amazon services deals
📢 3 months of Kindle Unlimited for free ⏲️ 3 months of Amazon Music for 99p 📢 £100 off Eero Home Wi-Fi, now £149 📢 30% off first Amazon Business purchase (up to £200) ⏲️ 3 months of Amazon Kids+ for 99p 📢 99p for Prime Video Channels for 3 months ⏲️ Spend £10, save £10 on small businesses 📢 £15 off two Blink Mini cameras, now £50
Headphones and audio deals
Fancy a Bluetooth speaker or some noise cancelling cans? You're in luck. AirPods, who?
What is it? Beats headphones divide an audience, but the Beats Studio3 Wireless are a sure-fire hit at £170. They have excellent Bluetooth transmission, particularly if you own an iPhone, active noise cancellation and full-size pads for fatigue-free long-term listening. At their £300 original price they’ll struggle to keep up with pairs like the Sony WH-1000XM4. But at £170 any issues with their less than perfect mid-bass reproduction fade in the background.
What's the real saving? You’ll still pay £300 for a pair of Beats Studio3 Wireless headphones if you head to the Apple Store website. You can find them cheaper elsewhere online, but nothing matches Amazon’s £170 at the time of publishing. £249 is the cheapest this pair has been at Amazon to date.
Click here to save £80 on the Beats Studio3 Wireless
What is it? This combo deal of Bose SoundLink Color II + Bose Frames audio sunglasses is well worth considering. The Bose SoundLink Color II has good sound and loads of features all packed into a small, splash-proof body. The Bose Frames are impressive, with surprisingly good audio despite the sound emanating from the frames and nothing actually in your ears. Ideal for podcast fiends or if you just want to keep aware of your surroundings.
What's the real saving? This is a saving of over £135 but if you fish around you can pick up both for a combined £280. So this still makes the combo a good deal.
Click here to save £79 on the Bose SoundLink Color II + Bose Frames
£20 off Urbanista London NC wireless earbuds, now £109 at Currys: Our pick of affordable noise-cancelling wireless earbuds, the Urbanista London has a lively, punchy sound and good noise-cancelling, especially given they're half the price of the AirPods Pro and Sony WF-1000-XM3s. In black, they're also currently down to £105 on Amazon - for other finishes, it's still £129.
£30 off Ultimate Ears Boom 3 speaker, now £89: Punchy, sound and a rugged design make this a fine portable speaker.
Prime Day: Echo, Alexa and Kindle deals
📢 View all Amazon Devices deals ⏲️ £40 off Echo Show 5, now £40 📢 Get an Echo Dot (3rd gen) for £19 ⏲️ £11 off Echo Flex, Alexa controller, now £14 📢**The excellent Kindle Paperwhite is down to £80** ⏲️ £60 off an Echo Show 8 for the kitchen, now £60 📢 Good bundle: Echo Dot + Amazon Smart Plug for £29
Smartphone deals
The Chinese companies are more willing than most to slash phone prices in the sales, no doubt on account of them being so cheap in the first place we can buy them outright.
£100 off a refurbished iPhone 11 Pro Max, now £790: iPhone 11 phones are less attractive than they were yesterday, now the iPhone 12 has been announced. But an iPhone 11 Pro Max for £790 is still a deal given the new model starts at £1,099. It’s a renewed phone but the listing says there will be no “visible” signs of use from 30cm distance.
£100 off the Huawei P40 Pro, now £700: Good on you for even reading this entry. Owning a new Huawei in 2020 is a challenge what with the lack of Google services but hey, second lockdowns are looming and the P40 Pro takes great pics and lasts for ages. Do you speak 'sideload'?
Just want the best? Buy these
The best headphones: Sony WH-1000-XM4 (£320) The best laptop: Dell XPS 13 2020 (from £1,379) The best tablet: Apple iPad Pro 11in (£727) The best soundbar: Sonos Beam (£369) The best backpack: Knomo Novello (£199)
TV and home cinema deals
Bargain TVs get more bargainous - though watch out for some terrible deals elsewhere - and it's soundbar season.
What is it? OK bear with us, for this LG OLED55CX6LA deal to make sense you need to want an OLED TV and a Nintendo Switch at the same time. But if you do, you effectively get a superb LG TV at £300 below its usual price, and a Nintendo Switch with two games for around £120. Animal Crossing and Minecraft are included, and they are anything but console bundle filler. The LG OLED is also a recent 2020 model, and has the HDMI 2.1 inputs you’ll want when the Xbox Series X and PS5 arrive. Use the code on the product page and you’ll also get a pair of LG FN4 true wireless earphones worth £120.
What's the real saving? If the stars align correctly, this bundle saves you a lot of money. The LG OLED55CX6LA sells separately on Prime Day for £1399. Add that to a Switch package worth at least £340 and the lowest online price of the LG FN4, £100, and you get £1839. That’s £331 off other Prime Day prices.
Click here to save £331 on the LG/Switch Currys bundle
What is it? The clue is in the name, but this LG CineBeam HF65LSR UST is an "Ultra Short Throw" LED laser projector. This means you get a Full HD picture from a small box that need only be 38cm away from a wall if you want the max 100in screen. You can also do wireless screen sharing.
What's the real saving? This is a saving of £220 on RRP, and some retailers are even charging over £1,000 for this UST projector. (Including Amazon as recently as last week).
Click here to save £220 on the LG CineBeam HF65LSR
What is it? This LG SN7CY is a one-box Atmos soundbar that offers upfiring speakers for a bargain price. Impressively detailed sound marries with an attractive design - but you need higher volumes for the bass to kick in.
What's the real saving? This is a saving of over £155 off the £400 RRP. However, note that it was already on offer on Amazon and Currys, selling at £300. It's still £400 at John Lewis, though.
Click here to save £56 on the LG SN7CY
What is it? The Nebula Mars II Pro by Anker is one of the few portable projectors worth owning. It’s cute as a cartoon puppy, has an Android-based interface that lets you install apps like Netflix directly on the thing. And when we tested the non-Pro version we were able to throw up a respectable 100-inch image in a dark room. This Pro projector is brighter, with 500ANSI lumens instead of the 300 lumens we tested. Most portable projects are trash. This one isn’t.
What's the real saving? £569 is the normal price for this projector. And it has spent almost all of its life at Amazon that price. It has spent no more than few days at £420 before, the last time in January 2020. Portable projectors are often deep discounted, but this one is not. It’s most likely because the Mars II is one of the few highly regarded battery-operated models.
Click here to save £149 on the Anker Mars Nebula II
£200 off the LG LG OLED55CX6LA, now £1,399: Just about every big TV retailer is currently selling the LG OLED55CX6LA for £1399 right now, £200 off its earlier price. This is one of the best 55-inch TVs money can buy, and has HDMI 2.1 for Xbox Series X and PS5 readiness. The best deals come from John Lewis, which offers a £100 gift card with a buy. And Currys, which adds an extra £200 off a Nintendo Switch bundle.
£200 off the Samsung QE65Q95T, now £2,300 at John Lewis: The Samsung QE65Q95T is the top 4K QLED TV of the moment. It has HDR2000, meaning it hits peak brightness of a supernova-like 2000 nits. You get a 5-year warranty and a 10-year one for screen burn-in. The TV is available at plenty of places during Prime Day, but John Lewis offers a £100 voucher, which you claim after buying.
£342 off the LG HU85LS 4K UHD CineBeam projector, now £3,999: Yes, more than £300 off this laser projector with superb pictures and a classy design makes it hard to ignore (if you can spare the cash).
£150 off a Sony HT-ST5000 soundbar, now £949: Gloriously accomplished Dolby Atmos sound with weighty bass and fine detail.
£119 off this Philips 65-in 4K Smart TV, now £656: Whether you're an Ambilight fan or not, the inclusion of HDR 10+, Dolby Vision, Dolby Atmos and Alexa Built-in makes this a worthy TV.
ROG that rig with monitors, keyboards and sadly just the £10 off the Nintendo Switch...
What is it? The Corsair M65 ELITE RGB is an advanced gaming mouse with absolute feature overkill. But when you’re paying just £40 for it, we don’t mind the OTT gaming approach. Its resolution heads up to 18,000dpi, and can be customised in 1dpi steps. Pure ridiculousness. However, we are big fans of the comfort of its lines, the customisable weight loading and the quality of its switches. The M65 uses Omron components, rated for 50 million actuations.
What's the real saving? Sorry folks, the Corsair M65 ELITE RGB has been cheaper at Amazon before. But it was during last year’s Black Friday, when it sold for £35. It has spent most of the time since hovering between £50 and £60 and Amazon has specified Black Friday 2020 prices won't be lower than Prime Day this year.
Click here to save £25 on a Corsair M65 ELITE RGB mouse
£20 off Nintendo Switch + Mario Kart 8 Deluxe, now £299: Not a great deal off this Switch Neon Red/Blue and Mario Kart bundle but you're not going to get much off the Switch from the looks of things.
£170 off an ASUS TUF FX505, down to £630: Buy this laptop if you want a reasonably priced everyday laptop that can also handle plenty of games. You can play Red Dead Redemption 2 at around 30fps, “high” settings, but plenty of less GPU-melting titles will get much closer to 60fps.
HP Pavilion 15-dk1019na is £150 off, now £1,000: The HP Pavilion 15-dk1019na is a good fit for 1080p gaming, and is one of the cheaper options if you want to try out ray tracing in games. Retailer Very charges the £1,150 asking price for the same model, and the upgrade from the cheaper GTX 1650 Ti version is well worth the money.
14 per cent off, or more, or Dell laptops: Dell started its Prime Day alternative sale the day before Amazon kicked off. You can get 14 per cent off laptops like the XPS 15 and XPS 13, but keep an eye out for the time-limited and stock-limited Mega Deals, which save you even more.
This Nerf Fortnite TS Blaster is down to £21: The Nerf Fortnite TS Blaster is a good way to get your Fortnite obsessed kids, nieces and nephews away from screens this Christmas. It’s a pump-action Nerf gun based on the blaster from Fortnite. Much more sensible than a semi-automatic, which is likely to end in tears.
Smartwatch and fitness deals
Look down at your wrist. Is there an Apple Watch on it? If not, here are some fitness tracker, smartwatch and sports watch deals worth your time, plus our pick of running and walking shoes in the sale.
What is it? The Garmin Fenix 6 is another discounted Garmin for Prime Day. The premium-premium Fenix 6 Pro Sapphire Edition is our absolute money-no-object Garmin pick, but that's an £800 beast that won't be for everyone. With the basic Fenix 6, you get a sports watch that's still crammed with features for running, cycling and the outdoors, just missing a few luxuries.
What's the real saving? The headline Prime Day deal price is 33% off. It's actually more like 18% off the £430 of the Fenix 6 for most of this summer. The RRP is way up, at £530 and recently, this model has sold for around £470.
Click here to get the Garmin Fenix 6 for £356
What is it? Rejoice, the Vango Odyssey Airbeam 600 is an inflatable tent. These take all the struggle, strike and arguments out of a camping holiday’s first few hours. You simply inflate the tent and, within about 10 minutes, you’re done. It’s a 6-man tent with 4000HH water resistance and a light-reducing bedroom section so you won’t wake up at dawn. This is a relatively old model. It has been out for a little over five years, but the design still holds up.
What's the real saving? The Vango Amalfi 600 is a newer version of this design, and it costs £400 online. Amazon also sold the Odyssey, on offer here, for £400 before Prime Day. It’s a legit deal. Some tent rental companies even charge £140 for this very same tent for a week-long holiday.
Click here to get the Vango Odyssey Airbeam 600 for £280
£35 off Suunto 7 sports watch, now £129: The Versa 2, which is a little old now but still a nice everyday fitness focused smartwatch with mainstream appeal is on sale at both Currys and Amazon for £129.
£67 off Suunto 7 sports watch, now £314: This Suunto sports smartwatch - GPS, HR, Wear OS, big enough battery - has been down to £383 lately but never as low as this, which is closer to its 'used' price.
£48 off Vango Waterproof Apollo 500 Dome tent, now £115: As above, Vango tents have been known to withstand serious showers in WIRED's rigorous testing, and this very sensible, five-person tent comes with an all-in-one flysheet for speedy setup.
£38.50 off Nokia Body Cardio, now £91: Smart scales are, just about, still a thing, and this Nokia/Withings one does BMI, muscle mass etc. The most useful thing being a handy graph of your progress in the companion app, of course.
Prime Day: Don't buy that, buy this instead
💸 Electric toothbrush: Don't buy the Oral-B iO9 (down to £250), choose the Oral-B Genius X (down to £120) instead.
💸 Headphones under £100: Don't get the Adidas Sport RPT-01s (down to £80), buy the Sony WH-CH700Ns (down to £71) instead.
💸 65-inch TV: Don't go for the LG 65UN71006LB (down to £649), buy the Philips 65PUS6814 (down to £656) instead.
Smart home and appliance deals
We're using a very broad application of the phrase 'smart home' here. As in: smart things you'd put inside your home.
What is it? How do you make an electric toothbrush smart? The Oral-B Genius X connects to your phone using Bluetooth. Motion sensors can tell what part of your mouth is being cleaned, and the app on your phone works out which areas you do not give enough attention to. This bundle includes four brush heads and a travel case with USB charging.
What's the real saving? You’ll often find Oral-B toothbrushes sold for less than their official price, but this bundle has not been this low on Amazon since Black Friday 2019. Some other retailers have also dropped the price of the Genius X, but most sell the version without extra heads. That’s also available on Amazon during Prime Day for £119.
Click to get the Oral-B Genius X Luxe for £130
£25 off Instant Pot Duo 7-in-1 Pressure Cooker, now £60: Instead of plonking your chicken casserole in the oven for hours and hours, you can use the 7-in-1 Instant Pot Duo to do it in half the time, and it will taste just as good. It can do everything from slow cooking, sauté browning, steaming, rice cooking and, delightfully, yoghurt making. A sales staple, the Instant Pot has been reduced from £85 to £60, making it the cheapest it’s been since November last year.
£90 off Campingaz Woody LX Gas BBQ, now £210: The Campingaz Woody LX is a gas barbeque with three stainless steel burners. It has a wheeled bottom, to let you move it around easily. We had a shop around for this model as the Prime Day deal went live and the cheapest price we could find online (not from Amazon) was £270. This is a good saving.
£40 off Yale IA-210 Intruder Alarm Starter Kit, now £160: This Yale Alarm Starter Kit includes a control panel, siren, motion detector, a door sensor, and two tags to activate and deactivate the system. Supports Google Assistant and Amazon Alexa.
£68 off Eufy BoostIQ RoboVac 30C, now £153: We wouldn't usually recommend a robot vac below even a £450 price point, but when this slightly older Eufy model is down from £220 to £153, you might want to take a punt. It has all the voice control mod-cons, just be prepared to assist with a stick.
💸 **View all Amazon Prime Day deals**🎧 **View all headphone deals on Amazon**💻 **View all computing deals on Amazon**🎮 **View all gaming deals on Amazon**📺 **View all TV deals on Amazon**🏘️ View all smart home deals on Amazon
This article was originally published by WIRED UK
