Design
What the Lego Company Can Learn From Its Own Lego House Museum
Museum architect Bjarke Ingels is building better ideas with Legos than the company that designed them.
Yesterday, Danish architect Bjarke Ingels laid the first brick for the Lego House, a museum devoted to every kid's favorite building block, in the Lego company's historic home of Bilund, Denmark. Naturally, the first brick was made to look like an old-school Lego brick. In fact, the whole museum looks like a stack of Lego bricks.
The Lego Architecture version of the Lego House is available as a set of Lego bricks that form a tiny building that looks like a large building that looks like a pile of Lego bricks. It's the architecture version of that Maine resident who stood for a mugshot wearing a t-shirt with his mugshot on it. Turtles all the way down!