Transportation
Can This Ad Convince You to Change the Way You Drive?
New York's Vision Zero program targets reckless driving with a pair of jarring new public service campaigns.
The ad is only 30 seconds long, but it will stay in your mind long after it’s over. On a split screen, a man gets into a car; a little boy, shepherded by his watchful mother, gets onto a bicycle; their paths, at the end, intersect terribly.