There's usually a bit of a learning curve with innovative beauty products. Nobody just arrives in the world knowing what to do with brow wigs, yellow blush, or whatever this intense hair extension contraption is. But sheet masks, which first emerged in the Asian beauty market, are old news by now. Unless you're dealing with a runaway bubble mask that threatens to take over your entire face.

As reported by PopSugar, Reddit user ZeApollo ran into just this problem, when her unnamed bubble mask just kept bubbling ... and bubbling ... and bubbling...

Lip, Cheek, Eye, Skin, Chin, Forehead, Eyebrow, Wrinkle, Jaw, Headgear, pinterest
Reddit / ZeApollo

Bubble masks have been trendy on Instagram and other social networks for a while now. They function in much the same way as a super foaming cleanser, except they also claim to moisturize your face while they bubble up on your face. (Another name for bubble masks is "oxygen masks.") The bubbles are usually marketed alongside a more "traditional" charcoal mask.

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From: Cosmopolitan US