5 Ways Marketers Can Take Advantage of Micro-Moments on the Apple Watch

These mobile or “micro-moments” are born from user interaction – specifically, when a consumer turns to a device to find, learn, buy or answer something.

With the much-anticipated debut of the Apple Watch, now more than ever, marketers have the unique opportunity to create meaningful mobile moments and take customers on a relevant, personalized journey.

These mobile or “micro-moments” are born from user interaction – specifically, when a consumer turns to a device to find, learn, buy or answer something. It’s in these fleeting moments that decisions and purchases are made, providing brands and applications with a powerful opportunity to engage and influence.

Interacting

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