Pornhub is facing a possible legal challenge from the makers of a cheese because it uses their brand in an advert.
Parmigiano-Reggiano cheese consortium is annoyed that Pornhub has compared its new premium streaming service to their cheese.
In the Pornhub Premium advert, a man is seen telling his partner in a grocery store: ‘Why don’t we get this aged Parmigiano-Reggiano… They say it’s the Pornhub Premium of cheeses.’
They should have sought the cheese-maker’s approval before using the brand name.
Lawyers for the parmesan producers have described the advert as ‘not only distasteful and unacceptable, but offensive for our producers and their work.’
Speaking for the association, lawyer Igino Morini said: ‘In the advert they’ve used the term Parmigiano-Reggiano, not the term parmesan which can be used generically in the US’, reports the Guardian.
Pornhub told Metro.co.uk they have removed the video and uploaded a new censored cheese video that you can watch below:
Pornhub Premium CENSORED Grocery Store Commercial from Pornhub TV on Vimeo.
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Now if you’re interested, here are two other adverts from the same Premium campaign that have not incurred the wrath of Italian cheesemakers.
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