Highlighting your cheekbones has been a thing for awhile now. You might even go so far as to highlight your Cupid's Bow (the center of your top lip) and the tip of your nose — maybe even your collarbone, if you feel like going the extra mile. But one company is hoping that you will really COMMIT to the whole highlighting game and bring the shimmer and shine down to your vagina. Seriously.
The Perfect Shades of V — Very V Luminizer is described as a "special highlighting cream with skincare benefits" designed to "highlight, soften, and illuminate" your vulva. The 50ml product is only available for purchase in Scandinavia, so it'd be tough to get your hands — or, um, any of your other body parts — on it in the UK.
Let's just say the reactions are, um, mixed.
Of course, you can do whatever you want with your body. If a luminous vulva makes you feel fancy, cool. The Perfect Shades of V products are specially formulated with a pH balance that's safe for use down there. But remember — vaginas are pretty sensitive, and you shouldn't use just any highlighter. That's just asking for a yeast infection.
Anyway, your vag is literally perfect exactly the way it is. Highlight if you must, but seriously... there's no need for it!
Hannah Orenstein is the Assistant Features Editor at Seventeen.com. Follow her on Twitter and Instagram.
