Ease off the green ink, Daily Mail. An advert that went out for the deliciously-plausibly-named BBC director of better is, of course, an April Fool for the forthcoming second series of brilliant BBC2 satire W1A.
The job description says the new role provides “an opportunity to re-set the dial for the corporation either by shining a new light on that dial or by shining the old light but with a new bulb so that no one can be in any doubt about where the dial is or can have any excuse for not being able to read what it says.” Classic W1A speak.
Monkey especially likes the line that says the ideal candidate must be “capable of analysing and summarising large volumes of innovation and will possess the ability to manage a wide range of incompatible priorities whilst remaining calm and where necessary in Salford.” The real giveaway line is the one that says the director of better will work with “external partners, such as PR company Perfect Curve”.
We're hiring! Application details to follow. pic.twitter.com/aLKUVWoUjt
— BBC Two (@BBCTwo) April 1, 2015
A bunch of bananas to the Beeb though for fooling BuzzFeed’s Tom Chivers, who fell for it but admirably ‘fessed up later.
aha: I have fallen for a highly plausible April fool. Well done everyone, especially me.
— Tom Chivers (@TomChivers) April 1, 2015
So that’s all good.