It seems like every company is trying to tap into the Millennial market. And for good reason: this year, Pew is predicting they will overtake the Baby Boomers in number, with around 75 million people in the U.S. under 34. And they are reaching an age of independent consumption, starting to have children, and becoming a presence in the workforce.
Stop Designing for Millennials
The problem with generational targeting.
June 10, 2015
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HBR Learning
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.