Katie Couric led NBC’s Today show to dominant ratings during her 15 years as a cohost. She went on to become network TV’s first solo female evening news anchor (in a five-year stint on CBS) and to launch a daytime talk show (Katie)—all while advocating for cancer prevention. Since 2013 she has served as the global news anchor for Yahoo.
A version of this article appeared in the December 2015 issue (p.132) of Harvard Business Review.
