Do you have to personally escort colleagues to your project meetings to make sure they show up? Does every “urgent” e-mail require phone or face-to-face follow-up to get a timely response? Do you have to hound your marketing partners to prioritize your products when they’re launching new campaigns? When we’re all constantly bombarded with e-mails and Outlook invitations, it can be tough to get your colleague’s attention when you need it. It’s important to cut to the chase and make crystal clear what you need your colleagues to do, when, and, perhaps most important, why.