Pakistan‘s cinemas have lifted their self-imposed ban on Bollywood movies, after the nearly three-month ban cut their revenues by around half.
Pakistani cinema owners implemented the ban in late September after the Indian Motion Picture Producers’ Association voted to not work with Pakistani actors, musicians, or technicians. Their actions followed heightened tensions between both countries due to 19 Indian soldiers being killed in a terrorist attack in Indian-administered Kashmir, the Wall Street Journal reports.
Around 60% of Pakistan’s cinema revenue comes from Bollywood films, and the ban forced Pakistani cinema owners to lay off close to 2,000 employees and halve screenings, the chairman of the All Pakistan Film Exhibitors Association, Zoraiz Lashari, told the WSJ.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com