New Bubble Wrap Won't Pop
Trending News: Sorry World, Bubble Wrap Is No Longer Going To Be Poppable
Why Is This Important
Because this is the end of one of life's simplest joys.
Long Story Short
The manufacturers of the original Bubble Wrap, Sealed Air (yes that's really their name) have announced that their new product "iBubble Wrap" will save space — but will not pop.
Long Story
Bubble Wrap as you knew it is gone forever. Well, at least from its original manufacturer, Sealed AIr Corp. who recently announced that their new product "iBubble Wrap" will not be poppable, reports the Wall Street Journal.
Sealed Air invented Bubble Wrap in 1957, but lost the patent in 1981. With the market open to imitators, the company lost a sizeable chunk of its business, in part because it was unable to ship its Bubble Wrap product more than 150 miles due to the bulkiness of the giant, pre-inflated rolls.
The advantage of the new iBubble Wrap (as a sidenote: someone should tell Sealed Air that adding "i" before a product name is so early 2000s) is that it takes up one-fiftieth of the space the old wrap did. Rather than being pre-inflated, it is sold in flat sheets that the shipper inflates themselves before use.
The supreme disadvantage for consumers receiving iBubble-Wrap-packed packages however is, of course, that you will no longer be able to do this:
Or this:
Or if you were really serious about it, this:
Ah, well. It's just another one of the analog world's tactile joys that you'll brag about as an old man to your grandkids: "When I was young, there was this wonderful poppable plastic paper..."
Own The Conversation
Ask The Big Question
Will all of Sealed Air's competitors follow suit and switch to selling only unpoppable bubble wrap?
Disrupt Your Feed
Get all your pops in now, before it's all gone.
Drop This Fact
There is a national Bubble Wrap Appreciation Day.
- Revamped Bubble Wrap Loses Its Pop [Wall Street Journal]
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