Lego's Buildable Superheroes Are Stupid Cute

Making their debut at San Diego Comic-Con next week and going wide in 2017, Lego BrickHeadz Marvel and DC buildable figures are freakishly adorable.

Earlier this year, Mattel’s Mega Bloks introduced a series of buildable pop culture figures called Kubros, that are fun to build but kind of ugly.

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Lego’s answer to Kubros is BrickHeadz, a similar concept, only they are just plain lovable. Look at Captain America’s eyes. Just look at them.

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It’s a combination of the round (or square, in Iron Man’s case) eyes and the high foreheads. Throw in a side of little claw grippy hands, and you’ve got some endearing little guys.

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Lego is launching four two-packs of BrickHeadz at San Diego Comic-Con, each featuring a pair of DC or Marvel characters. In order for fans to get their hands on one of the $40 sets, they’ll have to get up early in the morning and participate in a random drawing for a chance to purchase things. When feel bad about missing the show this year, I think of stupid things like that.

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Here’s what is being offered each day:

  • July 21 - Batman and The Joker
  • July 22 - Black Panther and Dr. Strange
  • July 23 - Superman and Wonder Woman
  • July 24 - Captain America and Iron Man
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These four sets won’t be offered anywhere else, so once they’re gone it’s wait until the line launches at retail in 2017 and hope for the best. I wish io9's Evan Narcisse all the luck scoring a Doctor Strange and Black Panther set at the show. Maybe get two.