You know you live in a beauty-obsessed world when the official Olympics Instagram account posts a photo of the brand spankin' new bronze medal (in hopes to get you hyped about the 2016 games in Rio, starting Aug. 5!), and a slew of people think it's a highlighter. Why? Because everyone is obsessed with strobing, and making their faces look fresh and dewy AF these days. That's why.
Here's the photo the Olympics Instagram put up with the caption: "Only 40 days to go. #RoadtoRio@rio2016"
And here are some of the comments that followed, which displayed people's confusion on what it is/how much people love/wish this was actually the Olympics "highlighter":
rebekah.ling@amyyidk: "I thought this was highlighter with some super dope packaging"
diaanatran: "I NEED THIS HIGHLIGHTER IN MY LIFE @lindsayh_07"
ciaraaitkenn: "looks like a highlighter @rxchellis"
paulapranda@annamorrione: "I thought this was highlighter"
hannibalsolo: "Immediately thought this was the most beautiful highlighter"
lucyyyambrose: "I thought this was highlighter at first 😂 @ella_simmonitee"
frnkierosdick: "That's some bombass highlighter"
ruby_cuthbert@georgiammurphy: "where can I get this highlighter"
keepingup.withlisa: "im so disappointed that this isnt a highlighter"
You get the idea. And then people started catching on...
beeoobe: "Wait. Is it a medal?"
rebianca14: "Have I mentioned this to you? I thought this was a highlighter@teejocelynn..... It's olympic medal😂"
alinax42: "Wow the medals are looking great 😁"
Honestly, I can't blame the 129 commenters, most of which thought this medal was the coolest highlighter since the rainbow one dropped on Etsy. Because it actually does look like a highlighter — just look at its rose gold hue and, what could be, its finely milled iridescence. It's ~beautiful~. Plus, to be fair, it's in packaging that I've seen similar beauty products come in (see below!), so it's not like it was that far-fetched of an idea to begin with.
Not to mention, it would have actually been a genius idea for the Olympics to create something like this, given the fact that highlighters are selling like hot cakes as of late.
P.S.: It's not too late, Rio — I think you might have the next cult beauty product on your hands.
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Carly Cardellino was the beauty director at Cosmopolitan. If you follow her Instagram, then you know she'll try just about any beauty trend or treatment once (the pics of her purple hair are on IG to prove it). But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with others—because who wants to spend money on stuff that doesn't work? No one, that's who. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Hopefully through the beauty stories she writes—and the experiences she shares—you can see exactly why she's in this business.
